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television and social campaigns

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I am a Creative Director and Motion Designer with more than 15 years of experience developing visual storytelling across film, advertising, and digital media. My work focuses on translating brand ideas into cinematic narratives that connect with audiences across platforms.

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I have led creative development and production for global campaigns at Nestlé, working across brands such as Nescafé, Kit Kat, DiGiorno, and Lean Cuisine. My role has spanned concept development, visual direction, and collaboration with multidisciplinary teams of designers, filmmakers, and technologists to bring campaigns from early ideas through final execution.

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Earlier in my career, I worked extensively in visual effects, motion design, and 3D animation, supervising productions and building complex visual sequences for commercial and entertainment projects. That hands-on background continues to shape my creative approach today, allowing me to bridge concept and execution while collaborating closely with artists and production teams.

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My work sits at the intersection of storytelling, design, and emerging creative technologies, with a focus on building visually distinctive brand narratives.

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Creative direction and VFX for Nestlé USA television and social campaigns, blending design, storytelling, and cinematic 3D motion

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AI‑driven live performance spots blending human direction, cinematic design, and machine‑generated imagination into motion

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Creative direction and design for Nestlé’s global Climate and Nutrition tentpoles uniting motion, brand, and purpose

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Art direction and VFX supervision for theatrical and music projects blending storytelling, design, and cinematic energy

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