I had the opportunity to lead the creative direction and design efforts behind Nestlé’s global Climate and Nutrition Tentpole campaigns. After successfully pitching a more elevated and concept-driven approach, I took on the role of design lead, conceptualizing the overarching creative ideas, developing key visual moments, and ensuring a unified storytelling approach across all assets. Working in the capacity of a creative director, I guided every stage of production, from early concept and animation design to final delivery.

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The campaigns combined 3D product storytelling with real-world footage to create a sense of authenticity and brand cohesion. I developed and animated fully 3D hero shots in Cinema 4D using Redshift, and integrated live-action elements through matchmoving, keying, and compositing. I ensured visual consistency across assets created for brands including Nescafé, DiGiorno, KitKat, Maggi, Milo, Ninho, Smarties, Quality Street, Kub Or, Dancow, Bear Brand, Koko Krunch, Fitness, and Uncle Toby's Cheerios, among others.

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Over the course of a few months, our team produced 77 assets for the Climate Tentpole and nearly 100 for the Nutrition Tentpole, distributed globally across LinkedIn, Instagram, Facebook, Teads, and Nestlé’s ContentHub for local market adaptation. We also created customized content for key regions such as Australia, Germany, Indonesia, and the UK. These campaigns not only solidified Nestlé’s global presence in sustainability and wellness storytelling, but also contributed to seven positive brand lifts in under three quarters, exceeding our yearly goals.